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The Warrior Rising

Brand Identity

The Warrior Rising is a website focused on helping people live a more natural life, and teaching and advocating building with the use of alternative,  natural materials, rather than mainstream materials.

This logo was supposed to be earthy,  natural, inviting but bold, as well as modern and professional. It is used on the company’s website, social media, business cards, promotional material, and on books. The logo had to be versatile and recognizable at a small scale in print.

Final Logo Design, in both the Full-Color and Single-Color variants.

To accomplish this, I made the logo mark with simple, bold shapes, giving the whole design a modern feel. We chose the wolf as a symbol, for their bold and mystic demeanor.

Primary and Secondary Fonts (In this case, they were the same font)
How the fonts are used in context